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Welcome to The Extra 20, where we specialize in guiding established brands towards renewed growth

Plug and play Expertise for Midsize Companies

Every business reaches a point where growth seems to stall. However, the real winners are those who never give up and find innovative ways to break that plateau.

What’s in it for you:

  • Provide data for more informed and intelligent decision-making

  • Increased sales and efficiency

  • Better awareness of your growth levers

  • Stronger brand awareness

  • AI agents assist in reducing manual workloads, freeing up time to do more high-value work.

How we help

  • Aligning your growth strategy with your vision of the future is essential to drive the necessary actions to achieve your goals.

  • It is surprising what can enable growth and what will hinder it. We will discover them and create the strategies to ensure success.

  • Our expertise in technology enables us to introduce adaptable solutions that enhance efficiency, refine decision-making, and deliver practical insights. We offer a wide range of services, from implementing CRM systems to integrating advanced analytics tools, to equip businesses with the necessary digital tools to succeed in today's competitive landscape.

  • The sales team assessment is essential for evaluating performance, informing strategic decisions, developing talent, motivating team members, enhancing customer satisfaction, and gaining a competitive advantage in the marketplace.

  • Your company is unique and deserves a customized plan. Let us help you achieve success with a strategy that fits your team, culture, and goals.

  • Here are just some of the ways I help create sales strategies

    Account Planning, New Account Acquisition Sales Development and execution, Pipeline and lead management, Sales effectiveness and enablement, Sales support tools, Sales Management support, Sales Coaching, Channel Partnership, Customer Experience Planning

  • As I think over the last 30 years, I am often amazed at how much marketing has changed. I mean the essence of Marketing has not changed. However, technology, culture, and competitive pressures have caused massive changes in Marketing at a very rapid pace.

    We build full scale strategies

  • Here is where the rubber hits the road. I will stay with the team as you implement the plan and help the team to make the changes.

  • By setting up a regular cadence to meet with the team allows to monitor and adjust as people get us to the new way of working.

  • Drive revenue, customer acquisition, and market expansion strategies, accelerating business growth while optimizing resource allocation.

  • M&A has the ability to expedite your growth. We help you get started in this journey.

Alignment, Strategy, Implement

At The Extra 20, we value People, Growth, and Collaboration. Our mission is to empower owners and leaders to grow their companies. We work closely with our clients through our collaborative approach to understand their unique challenges and objectives. By tailoring our solutions to their specific needs, we create pragmatic frameworks that empower businesses to navigate market dynamics with confidence and agility.

The first three steps of our framework help you align the company, while in the last three stages, we work with your team to bring the strategy to life. This approach ensures the company is aligned and gives you the best chance to succeed.

Our expertise in technology enables us to implement scalable solutions that enhance efficiency, improve decision-making, and provide actionable insights. From implementing CRM systems to integrating advanced analytics tools, we equip businesses with the tools they need to thrive in today's digital landscape.

We leverage cutting-edge strategies that help businesses position themselves effectively, increase brand visibility, and precisely attract their target audience. Through targeted sales initiatives, we optimize conversion rates, streamline sales processes, and drive revenue growth.

What People Are Saying

“Steve is a collaborative, capable leader willing to share his knowledge and connect me to the right people at the right time using his vast contact list.”

— Peter Lafontaine, Chairman of the Board Rainforest Energy

“Steve's curiosity and passion for learning have granted him a unique perspective, which, combined with his humility, enables him to provide his customers with exceptional solutions.”

— Clark Lau, CEO of Motiv

“I worked with Steve on a US market entry project. He brought structure and focus to those efforts. Steve creates a collaborative and collegial work environment, that’s guaranteed to get the most of teams.”

— Chris Perfect, CEO of Concepts and Perspective

“Steve is a highly solution-oriented individual who possesses the ability to identify opportunities amidst problems. He excels in devising effective strategies and solutions. Above all, his greatest passion is to assist people in their endeavours. His vast experience and knowledge make him a valuable asset to any team.”

— Matthew Turner, Author, Co-owner and founder of PNPA/TRADEWERKS